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Title
Developing a marketing strategy : the value of research
Author(s)
Archbold, Debby
Vol [Iss]
13 [2]
Pagination
Questionnaires|Surveys17
Abstract
Developing a marketing strategy provides the basis for improving services and the relationship with new and existing clients.
Subject(s)
Market Research
Record Number
101
Accession Date
4/11/1997