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Title
Low price vs low cost � the strategic trap
Author(s)
Lynch, Peter
Vol [Iss]
36 (8)
Pagination
48
Abstract
As part of the emerging NewLaw dialogue, there is a groundswell of opinion that low prices, and in particular fixed low prices, are the new must haves in law firm competition. But that�s only half the story.
Subject(s)
Practice management
Record Number
13911
Accession Date
19/09/2017
Section
Keep it simple